Mercedes announced adidas as its new official apparel partner on 7 January 2025. The agreement also marked adidas’ entry into Formula 1 through one of the sport’s most visible teams.
Mercedes announced adidas as its new official apparel partner on 7 January 2025, adding one of the world’s biggest sportswear brands to its Formula 1 operation. The significance went beyond a standard commercial agreement because the deal also marked adidas’ entry into Formula 1, giving the partnership a broader relevance than team branding alone.
Mercedes
Mercedes AMG F1- Races (entries):343
- Wins:133
- Podiums:314
- World titles:8
- Poles:145
- Fastest laps:116
Data source: F1DB (GitHub)
For Mercedes, the move strengthened the presentation of one of the championship’s most recognisable outfits. Teamwear in modern Formula 1 is no longer just about clothing. It sits at the intersection of performance, identity, sponsor visibility and fan culture. By bringing in adidas, Mercedes linked itself to a company with global reach and a strong record in elite sport.
Formula 1 had become an increasingly attractive platform for lifestyle and apparel brands looking for worldwide exposure. Adidas was not attaching itself to a minor project. It was joining a team with championship pedigree, major commercial pull and constant visibility at the front of the grid.
The partnership therefore said something about Formula 1’s wider commercial direction as well as Mercedes’ own status. It showed how the series had evolved into a space where sporting performance and mainstream brand value now move closely together. When adidas arrived, it was another sign that Formula 1’s reach had expanded well beyond the garage.
