Sabine Kehm was born on 3 December 1964 in Germany and later became one of the most trusted communications figures around Michael Schumacher.
Kehm began in journalism before moving into Formula 1 media work. That background mattered. Managing a driver of Schumacher’s scale required more than press releases and diary control. It required understanding how newspapers think, how paddock rumours move and how quickly a small phrase can become a large problem.
From journalist to trusted adviser
In 1999, Kehm became Schumacher’s press officer and media consultant. Over time, the role expanded beyond conventional communications. She helped manage the public side of Schumacher’s career, including the Ferrari years, his first retirement, his Mercedes return and the wider business of protecting one of F1’s most recognisable names.
After Schumacher’s skiing accident in December 2013, Kehm’s role became even more sensitive. She continued to manage public communication around the family with a level of discretion that became part of the story itself. In an age when attention behaves like a leak in the roof, saying little can be a deliberate and difficult strategy.
A quiet role with heavy weight
Kehm’s Formula 1 relevance sits off track, but it is still part of the sport’s machinery. Drivers need engineers, strategists and managers. The biggest names also need people who can protect boundaries while dealing with global curiosity. Kehm’s career shows how media work in Formula 1 can become a form of guardianship.
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